Exhibitor Group today announced that Jim Gilmore is bringing his multiple talents to Exhibitor Group as chief experiential architect, a newly created role. Gilmore is an author, teacher, and entrepreneur, described by those closest to him as a unique individual with many gifts. In his new role, he'll help EXHIBITOR to harness the unique power of experience thinking to drive new strategy in audience engagement.
James H. Gilmore is a management advisor to organizations throughout the world, helping them go deep on innovative ways to create customer value and new revenue. As co-author of The Experience Economy, Jim Gilmore literally wrote the book that spawned worldwide interest in experience design, customer experience management, and experiential marketing. He is a frequent keynote speaker, as well as workshop facilitator and executive coach, helping organizations understand the experience economy and its implications on their operations.
"I am excited about my role in this new capacity with Exhibitor Group, my longest standing event-staging client," said Gilmore. "More than just appearing as a speaker and educator, or even serving in a consulting capacity, assisting Exhibitor Group as its Chief Experiential Architect provides an opportunity to work side-by-side as a fellow executive team member as the organization continues to promote and advance experience management excellence in the marketplace."
Mark Johnson, owner of Exhibitor Group said of Gilmore's appointment, "We're excited for the opportunity to see what Jim's unique talent creates and look forward to what he is bringing to EXHIBITORLIVE and all the activations we have going forward."
"Jim will help us enhance the already incredible offerings that Exhibitor Group has planned for all of our 2024 programs," said David DuBois, president and CEO of Exhibitor Group and publisher of EXHIBITOR magazine. "Our goals continue to be to provide the best education and networking opportunities for the exhibitions and events communities."
About Exhibitor Group
The leader in trade show and corporate event marketing education, Exhibitor Group publishes EXHIBITOR magazine, an award-winning publication featuring best practices in trade show marketing. EXHIBITOR's learning events include: EXHIBITORLIVE, The Conference and Exhibition for Trade Show and Corporate Event Marketing; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Group is also the founder of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program, and the EXHIBITORNOW podcast, your source for the latest news and interviews with thought leaders in trade shows and events. Learn more at www.ExhibitorOnline.com.
