Matthew Little
General Manager, Nuvista
President EDPA Texas Chapter
2021 is here, and we’re all hoping for a much better year for our industry. We look forward to reopening and the sense of health and safety that vaccines and GBAC regulations will provide.
Recently you received an invoice for your annual EDPA dues. Many of our members are struggling, even as we see the light at the end of the tunnel. And many of you may be tempted to skip paying dues as you examine expenses.
But if your dues were ever necessary, it is this year! And here’s why: We often describe our industry—laughingly-- as “the largest industry no one has ever heard of.” That sentiment is no longer a laughing matter. We have been remiss in promoting our industry where it can do the most good, and the inability of governments to distinguish trade shows from mass gatherings impedes our efforts to move forward. To address this lack of information about business events, EDPA is further enhancing our advocacy program in 2021 and putting our industry out in front of lawmakers.
Additionally, the engagement made possible through experiential marketing is significant. Businesses have missed the visibility and market reach that face-to-face provides. That level of engagement is not possible in a virtual format, although we have made great strides since last year. Businesses now understand to an unprecedented degree how powerful experiential marketing is and how it contributes significantly to revenue. EDPA is here to help you tell that story to your clients.
As we begin to recover, EDPA is providing the forum for our members to share best practices so that we can get back to work. What the pandemic has taught us is that although we might compete on individual projects, when it comes to righting the course of our industry, we are stronger together.
In 2021 EDPA vows that our educational offerings will be topical, relevant, and focused, covering data, safety, experiential marketing on all platforms, and other top-of-mind topics during this time of recovery.
Your membership is important. Now is the time to double down on the advances EDPA has made in the past year. We need your support and your belief in recovery. EDPA has made arrangements to lessen the impact of paying your dues, so please stay the course with us!
