A recession is a terrible thing to waste.

In this market, none of us can afford to sit on the sidelines simply tightening our belts. History rewards those who find the upside in downturns. And there are many upside opportunities to consider as we develop our plans for the future.

This fall, EDPA will provide dozens of actionable ideas and real case studies that will demonstrate how industry leaders are innovating their businesses out of this downturn. You cannot afford to miss this year’s EDPA ACCESS executive conference and supplier showcase, themed around “INNOVATE,” December 2-4 at the Renaissance Esmeralda in Palm Springs, CA.

INNOVATE will bring together business leaders from both inside and outside the industry to show you how to innovate internally and externally with classes and workshops to arm you with business insights and ideas for

• optimizing your organization
• motivating employees
• improving business practices
• managing cash flow
• adapting your organization for growth
• improving business-development
• converting pitches and generating ideas
• building a sales pipeline
• winning more business
• retaining accounts
• growing your capabilities

Innovation is no longer a luxury—it’s an imperative. Join your peers for access to the best people, insights, ideas, case studies and incomparable networking to drive your business in 2010 and beyond.